Technology has changed the way consumers make their purchase decision. Earlier, customers walk into the stores and make their purchases. The product was inspected, viewed, and compared right from the stores. Everything seems pretty simple.
With the dawn of Internet age, consumers have access to huge amount of information regarding the product they are looking for and, Mobile devices enabled them to research, view, compare and make purchases on the go. Even though some customers still prefer to buy from a physical store, they all do their market research online before buying. Same is the case for luxury goods like Cars.
Now the market is starting a move toward yet an additional shopping source, the networked car. Cars with unlimited data plans for a charge are the next trend, making the cars a wifi hub spot for their smartphone devices. In-car advertising has also been introduced by manufacturers making cars a channel for advertising their complementary products. Thanks to smartphones; networked cars will allow companies to send targeted ads to customer’s phones.
2. Car Dealership Management Systems
DMS are widely used by automotive companies to improve their business management. Nowadays, marketing and analytics integrated Dealer Management Systems are gaining popularity along with those utilizing mobile devices.
Before choosing your DMS provider, you need to ask these questions.
• Will they meet dealership expectations?
• Does the DMS solution drive more business?
• Does the DMS solution connect with the customers today?
A DMS that doesn’t satisfy these questions will not be the appropriate one for your business. A good DMS solution will be closely connected with the customer and will be constantly evolving to the technological trends.
If you have already invested in a DMS system that is not fulfilling your business needs, you can bridge the gap by deploying a mobile app which will act as an extension to your present DMS solution.
One of the apps that can help is car dealership apps for Auto dealers especially designed with customer relation in mind.
A solution to your DMS problems
The future of dealer technology will be in the fully secure, real-time, and bi-directional integration with your dealership & customer. Don’t worry if you cannot afford a fully fledged DMS system, we got your back.
Small dealers can easily overcome this shortfall of not having a DMS solution by deploying a solution which could be deployed on the Web, totally secure, available 24 x 7, highly scalable, meets the demand of the entire dealership, etc..